Context

Reintroduce Sunsilk as a fresh, modern hair brand with style and substance, amplifying self-expression and delivering social cachet as she #GRWM, transforming it from a ‘shower-room staple from childhood’ to a ‘dressing-room essential that matches her vibe’.

Idea

Sunsilk helps people harness the transformative power of a “good hair day” to reflect their true selves, boosting confidence and defying stereotypes.