Context
Create a content campaign that inspires dog owners to do more with their dogs — to explore new trails, seek new adventures, and build unforgettable moments together.
Idea
When dog parents step beyond the backyard, they open a world of new habits, new adventures, and deeper bonds with their pups. Long Dog leashes make every new path possible — stylish, strong, and built for wherever the journey leads.
OOH ad’s placed at parks and nearby transit shelters
Instagram Post
Trail Tail’s Event Series
Set up pop-ups at major dog parks, offering free, high-quality leashes with a QR code tag that links directly to the company’s website.
On-ground leash customization (color tag engraving, etc.) with posting on social media of happy customers.
Vlog booths: Owners share their dogs' quirks = camp